Hey beautiful!

Ready to fall in love with you?

Discover our luxury scented candles, the power of positive affirmations and how they can bring you closer to embracing your whole glorious self.

We all deserve to feel worthy and loved, exactly as we are, but too many of us go through life replaying the same old negative story in our heads that tells us we are never quite enough.

My friend, it's time to stop judging and start loving yourself.

Affirmation Candles


Love Notes


Greeting Cards


Limted Edition Artist Collaborations


Imagine feeling confident in any situation, free from self doubt and limiting beliefs. Imagine taking that leap into what makes you happy, realising your self-worth and waking up each morning to a life that you’re truly fired up about.

Imagine loving ALL of you!

We help you build a daily self-love ritual using powerful I AM affirmations. These positive statements quieten your critical voice and inspire you to embrace your whole glorious self.

You in?

Let’s begin with these simple words:


Your Daily Ritual

A daily positive affirmation ritual is the simplest tool you can use to transform the quality of your life. It's the gift you can give yourself to see you through the ups and downs, and our products will encourage you find a moment each day to focus on the self-love that you deserve.

Spread the love

#Discovery!! Thank you LOVE UP I was recently introduced to your candles; their sumptuous scents and self-love affirmations have become part of my daily self care ritual. Lighting my candle creates a sensuous sanctuary of fragrance, warmth and quiet.

A space to be still with myself, to reflect and practice, every day, to be kind to myself.


The Love up Love you ethos could not be more poignant during these strange times .

It’s a beautiful reminder of giving myself the love I deserve. Positive affirmations are so powerful and have really helped to quieten my busy mind focus on the moment. The candle scents are absolutely sublime and create the perfect fragrant setting for my Love Up moments


I am really grateful that Love Up came into my life. I have my ‘I am enough’ candle on my desk next to my laptop and it’s helped me stay grounded and calm at really busy times.

The scent is gorgeous and it’s lasting really well. Thank you for such a gorgeous candle.